Shopify Analytics Tools Compared: Triple Whale vs Glew vs Native Analytics

Shopify's built-in analytics are decent for basic reporting, but once you're running paid ads across multiple channels, you need better attribution data. Here's how the top options compare.

Shopify Native Analytics

**Best for:** Stores under $50k/month with simple traffic sources.

Shopify's analytics show you revenue, orders, conversion rate, and top products. The attribution is last-click, which means it often over-credits the last touchpoint and under-credits earlier ones.

**Verdict:** Fine to start. Outgrow it quickly once you're running ads.

Triple Whale

**Best for:** DTC brands spending $10k+/month on ads.

Triple Whale is the gold standard for Shopify attribution. It uses pixel-based tracking plus post-purchase surveys to give you a more accurate picture of what's actually driving sales. The Moby AI feature gives you daily summaries and anomaly alerts.

**Pricing:** Starts at $129/month. Worth it if you're spending serious money on ads.

**Verdict:** The best option for serious DTC brands. Expensive but pays for itself.

Glew.io

**Best for:** Multi-channel sellers who need consolidated reporting.

Glew pulls data from Shopify, Amazon, WooCommerce, and your marketing channels into one dashboard. Better for understanding customer lifetime value and product performance across channels than for ad attribution.

**Pricing:** Starts at $79/month.

**Verdict:** Great for multi-channel sellers. Less focused on ad attribution than Triple Whale.

**Our recommendation:** Start with Shopify native analytics. When you're spending $5k+/month on ads and attribution is getting confusing, try Triple Whale's free trial.